In today’s digital world, it’s more important than ever to humanize your brand. One of the best ways to do that is through video content. Video allows you to show your audience who you are as a person, not just as a business owner or professional. It gives you a chance to share your values and authentic self with the world.
Obviously, you want to still include videos about your profession, services, and business—those are essential. But in addition to that, what other kinds of videos can you share with your audience? Here are some ideas to get you started.
- Personal Outlet Videos: Do you have a hobby? Talk about that hobby in your video content. Share what you love to do for fun and how it helps you relax and unwind. This is a great way to show your human side and connect with your audience on a personal level.
- Get to Know Me Videos: These types of videos are all about giving your audience a behind-the-scenes look at who you are as a person. Share stories from your childhood, funny anecdotes, or anything else that will help people get to know you better. These videos are lighthearted and fun—perfect for building rapport with your viewers.
- Advice Videos: People love getting advice from experts, so why not share your knowledge with your audience? You can do this by creating videos that offer helpful tips or advice on topics related to your business or industry. For example, if you’re a real estate agent, you could make a video about the best ways to stage a home for sale. Or if you’re an entrepreneur, you could share your top tips for starting a successful business. Not only will these videos be helpful for people watching, but they’ll also help establish you as an expert in your field.
- Interviews: Interviewing other experts in your industry is a great way to add value for your audience while also humanizing your brand. You can use interviews to gain insights and perspectives that you can then share with your viewers. This is also a great opportunity to build relationships with other thought leaders in your field. And who knows—one of those relationships could lead to exciting new opportunities down the road!
Humanizing your brand is essential in today’s competitive digital world. Video content is one of the best ways to do that because it allows you to show the world who you are as a person—not just as a business owner or professional. When creating video content, be sure to vary the topics and formats so that you’re providing value for your audience while also staying true to yourself and communicating your authentic brand message.