David, Author at DAVID A. MOYA

Authority Extraction: Why Most People Are Too Close to Their Own Value to See It Clearly

by DavidAuthority Extraction, Brand Strategy, Thought Leadership, Website Strategy August 13, 20260 comments

Why authority has to be extracted before it can be clearly communicated, trusted, and remembered. Authority extraction begins with a simple truth: most people are too close to their own value to see it clearly. Not because they lack experience. Not because they lack ability. Not because they have nothing meaningful to say. Most of …

AI Can Scale Content. It Can’t Extract Your Authority.

by DavidArtificial Intelligence, Authority Extraction, Blog, Business, Entrepreneurship, Marketing, Personal Brand August 7, 2026August 7, 20260 comments

Why authority extraction should come before AI, SEO, websites, and content strategy. A lot of the conversation around AI is focused on speed. How can we write faster?How can we create more blogs?How can we generate more captions?How can we produce more content with less effort? Those are useful questions. But I don’t think they …

Hands‑On Content Day in Coastal San Diego: Create High‑Impact Real Estate Reels with Lindsay Dunlap & David A. Moya

by DavidUncategorized April 18, 2025April 18, 20250 comments

Ready to turn a jaw‑dropping oceanfront listing into scroll‑stopping content? 🌊📲 Join Lindsay Dunlap and David A. Moya for an exclusive 3‑Part Content Day inside one of Coastal San Diego’s most coveted communities. Here’s what you’ll get:1️⃣ Gear & Game Plan – The must‑have tools to start filming today.2️⃣ Listing‑to‑Reel Coaching – Step‑by‑step tactics to transform …

Day 1: Realtor Video Mastery: Building Your Authentic Brand

by DavidVideo Challenge November 1, 2023November 1, 20230 comments

Part 1 of 3: “End of Year” Realtor Video Challenge Challenge Structure: Part 2 of 3: 10 Minute Daily Action Plan Monday: Brainstorm & Outline Action Items: Part 3 of 3: “Mind-Over-Matter” Activities Integrating “mind over matter” activities can greatly enhance the depth and quality of the challenge. Participants are encouraged to choose at least …

The Intangibles of Creating Video: Building Bridges, Not Walls

by DavidBlog, Business, Entrepreneurship, Marketing, Personal Brand, Thoughts, Video Marketing, Video Marketing Workshop January 19, 2023January 26, 20230 comments

Crafting video content online is like constructing a bridge between you and your audience, helping form meaningful connections far beyond simple likes or views. What’s more? You can use the power of intangibles to make an even greater positive impact on people’s lives! Let’s explore how crafting video content online is like constructing a bridge …

Three Reasons Why You Should Pack Multiple Outfits for Your Real Estate Videos

by DavidBehind the Scenes, Blog, Personal Brand, Short-form Videos, Video Marketing January 17, 2023January 24, 20230 comments

Let’s be honest, changing outfits can be a real pain. But if you are filming real estate videos, it can be a crucial part of the success process. Think about it: if you want to create a whole series of videos that feature the same presenter (you), having multiple outfits can make the videos feel …

The Unifying Power of Grief

by DavidBlog, Personal Development, Podcast, Thoughts January 12, 2023January 16, 20230 comments

When a beloved celebrity or public figure dies, it’s felt by millions. Even if you didn’t know them personally, chances are you still feel a twinge of grief when they pass away. It’s almost as if the collective consciousness of humanity is connected in a way that transcends physical boundaries and allows us to share …

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Making the Most of the Holiday Season: Creative Content (Videos) for Realtors

by DavidBlog, Personal Brand, Video, Video Marketing January 10, 2023January 12, 20230 comments

The holiday season is here! As a realtor, you know that this time of year is an important opportunity to create content (videos) and boost your online presence. But how do you craft content that stands out from the crowd? Here’s a guide on how to get creative with your content creation (videos) and make …

The Power of Creative Real Estate Marketing: Hosting a Holiday Boutique

by DavidBlog, Business, Marketing, Personal Brand, Video Marketing January 5, 2023January 6, 20230 comments

We’re all aware of the real estate industry’s competitive nature. It takes more than just great marketing tactics to make your property stand out. You need to be creative and think outside the box. That’s exactly what Lindsay Dunlap did when she hosted a holiday boutique at one of her newest properties for sale. It …

5 Reasons You Need to Start Marketing Lifestyle in Your Property Videos

by DavidBusiness, Marketing, Personal Brand, Video January 3, 2023January 5, 20230 comments

When you’re scrolling through social media or watching TV, what kind of commercials or ads stick out most in your mind? More likely, it’s the ones that make you feel something. The ones that evoke an emotional response. The ones that suck you in and make you feel like you’re already living the dream lifestyle …