In business, we often hear that it’s all about relationships. And that’s true! The better our relationships are with our customers, clients, and referral sources, the better our businesses will do. So how can we use video to create and nurture those important relationships? Keep reading to find out!
- Make Yourself Relatable and Vulnerable. One of the best ways to connect with your audience is to make yourself relatable and vulnerable. We all have struggles and challenges, so don’t be afraid to share yours! You can also document your journey—where you started, where you are now, and where you see yourself going. This will help your audience not only get to know you better, but also understand how hard you’ve worked to get where you are today. And when they see your success stories, they’ll be more inclined to do business with you or refer others to you.
- Avoid Being Too Sales-y. Of course, you want your videos to promote your business—but there’s a fine line between promotion and being too sales-y. No one likes being sold to, so avoid coming across as pushy or slimy. Instead, focus on providing value. Teach your viewers something new or give them helpful tips that they can use in their own lives. If you do this, they’ll be more likely to trust you—and more likely to do business with you when they’re ready.
- Be Professional—But Not Too Serious! It’s important to be professional in your videos—after all, you are representing yourself and your business. But that doesn’t mean you have to be stiff or boring! Add a little bit of personality into your videos so that your viewers can get a sense of who you are as a person. This will make it easier for them to connect with you on a personal level.
Creating video content is a great way to connect with your audience and build relationships that will benefit your business. Just remember to be relatable and vulnerable, avoid being too sales-y, and be professional but not too serious! If you do all of these things, you’ll be well on your way to creating videos that will help grow your business.