We have to stop looking at video as just a piece of your marketing. It’s much more than that…video is the language of our time, it’s preferred way of communication.
I’d like to present to you the concept that video isn’t just an end-product but rather a form of communication…a tool. It is THE avenue, the means in which we can communicate our story, message and brand in the most effective and efficient way possible, and to be able to do it over time to create massive rapport with our audience. If you can create a video every day, or at minimum every week, you can start communicating your brand in a whole new way.
The challenge is then, how do you do that? I understand that videos take some time to create. And if you’re doing a high-end video with us, there are hours that go into creating a video before, during and after the filming process. However, I’d like to present some ways you can take some of the video creation in your own hands.
Here are some ways that you can create some videos of yourself today just using your iPhone:
- Film video content of you talking about your business or brand.
- Film video content of you speaking to your client(s) on the phone (with consent of course).
- Film video content of you answering common questions about your business or brand.
It’s as simple as learning to use your phone, use your camera or whatever you have, to start creating content so you can consistently communicate your brand, your story and your mission. I’m telling you…the small percentage of agents and entrepreneurs that actually embrace this idea and start communicating with video is going to succeed on a whole new level and end up leading the pack.