The business world is full of ebbs and flows. For every high, there’s a low. For every upswing, there’s a downswing. The key to success is learning how to take advantage of these cycles—to ride the waves instead of being pulled under by them.
Video marketing is a great way to promote your business, even when business is slow. It’s an opportunity to connect with your audience, build relationships, and show off your personality. You can use video marketing to show off your product or service in a new light, or simply keep your name in front of potential customers. And the best part is, you can do all of this without breaking the bank.
Here are a few ways you can use video marketing to take advantage of the ebbs and flows of business:
- Get personal with your audience. People like to do business with people they know, like, and trust. Take advantage of slower times by creating videos that allow your personality and values to shine through. This could be anything from customer testimonials to CEO interviews to vlogs (video blogs) documenting your company’s day-to-day operations. The more personal you can get, the better. Not only will this help build rapport with your audience, but it will also make it easier for them to remember you when they’re ready to do business again.
- Create evergreen content. Evergreen content is the type of content that remains relevant and useful no matter when someone watches it. This could be anything from “how-to” videos and tutorials to explainers on industry news or trends. By creating evergreen content, you’ll ensure that your videos have a long shelf life and can continue to generate leads and drive traffic long after they’re created.
- Keep your name in front of potential customers. Even when business is slow, it’s important to keep your name in front of potential customers. Video is a great way to do that! You can use video as an opportunity to stay top-of-mind with your target audience by sharing helpful tips or valuable information related to your industry. For example, if you’re in the real estate industry, you could share tips on how first-time home buyers can avoid common mistakes. Or if you’re an entrepreneur, you could share advice on how small businesses can save money. Whatever industry you’re in, there’s bound to be valuable information that your target audience would love to hear from you!
Video marketing is a great way to stay afloat during the ebbs and flows of business. By getting personal with your audience, creating evergreen content, and using paid advertising, you can ensure that your brand stays top of mind no matter what the business cycle throws at you!