Do you want to build trust with your clients? How about with your followers and audience? If so, you need to start using short form videos. Video is one of the most powerful tools that you have at your disposal, and it’s a great way to connect with your clients on a deeper level. In this blog post, we’ll discuss why short form videos are so effective and how they can help you build trust with your clients.
What is the difference between a short-form video and a long-form video? Simply put, a short-form video is generally about one minute or less in length, and shared on platforms that support that length. For example, Instagram stories and reels are geared more towards short pieces of video content. Long-form video is a video that is longer with multiple “chapters,” so to speak. The viewer is likely already invested in whatever they’re watching. You can think of short-form video as a line, sentence, paragraph or chapter to a book, and that book is the long-form video. Long-form video is usually hosted on platforms like YouTube, Vimeo, Facebook, etc.
Have you ever researched a product, brand or person online, only to find nothing…no photos, articles, or even a video? What was your immediate response to this? Did you have less confidence or more confidence in the product, brand or person?
Here are 5 reasons Why A Short Form Video Strategy Will Help You Build Trust with Your Clients
- When posting daily, short form videos help you stay top-of-mind.
- Short form videos are to showcase your personal brand through authentic interaction.
- Because short-form videos are shorter (generally about 1min), people tend to watch them more often and usually in its entirety.
- Short form videos are a great way to build trust. The more your audience or clients see you online, the more they trust you.
- You are multidimensional, and short-form videos give you a great opportunity to share just what makes you so different.
When creating short-form video, start with the end in mind. What is a long-form version that you can create first? For example, if I have a podcast, I can create several smaller pieces of video content to share on social media. I can still use the longer version on more appropriate platforms but by using the short-form videos on social media, I can stay top-of-mind with my audience and clients, build trust with them and ultimately have more impact.
If you’re not using video to build trust with your clients, you’re missing out. It’s one of the most powerful tools that you have at your disposal. So what are you waiting for? Start creating short-form videos today!
What are your thoughts on using short-form videos to build trust? Let me know.