In the world of real estate, your origin story is everything. It’s the equivalent of a superhero’s “origin” story – the tale of how and why you got started in the business. And just like a superhero, if your origin story is weak or sloppy, it can make it that much harder to gain trust and respect from clients and colleagues.
Here are three reasons why you need to have a well-polished story about your start in real estate:
- It Builds Credibility. Your origin story is the foundation of your credibility as a realtor. It’s the proof that you know what you’re talking about and that you’re not just some random person who decided to get into real estate on a whim. A good origin story will show that you have passion and expertise in the field, which will make clients more likely to trust you with their business.
- It Differentiates You from the Competition. In such a competitive industry, it’s important to find ways to stand out from the crowd. Your origin story is one way to do that. By sharing your unique journey into the world of real estate, you can show potential clients that you’re not just another faceless agent – you’re a real person with a compelling story.
- It humanizes you. In today’s digital age, it’s easy to feel like we’re all just robots going through the motions. But your origin story can help remind people that there are actual human beings behind all these business transactions. Sharing your story gives clients and colleagues a chance to connect with you on a personal level, which can make working together that much more enjoyable (and successful).
So how do you go about crafting a great origin story? Keep reading to find out!
Your origin story should be inspiring, but it also needs to be rooted in reality—after all, you don’t want people thinking you’re making things up! Here are a few tips to help you get started:
- Write down the details of how you got started in real estate. This includes when, where, and why you made the decision to enter the industry.
- Edit, edit, edit! Once you have the bare bones of your story down, it’s time to start finessing the details. Make sure everything flows well and sounds natural coming from your mouth.
- Practice telling your origin story out loud until you have it memorized. This might sound cheesy, but it’s important to make sure your story comes across as genuine and not staged. The last thing you want is for people to think you’re reciting pre-rehearsed lines!
Following these tips should help you craft a great origin story that will serve as an important part of your personal brand—and help you close more deals too!
A well-crafted origin story is an essential part of being a successful realtor. Not only does it build credibility and differentiation, but it also helps humanize you in an increasingly digital world. So if you don’t have your origin story polished yet, now is the time!