The 3 C’s of Dynamic Delivery: Confidence, Charisma & Conciseness

If you’re like most people, the idea of being on camera can be daunting. But don’t worry, there are a few things you can do to make sure you look and sound great on camera! 

First and foremost, it’s important to make sure that you understand the information inside and out. This way, you won’t have to rely on notes or cue cards, and you’ll be able to speak with confidence. Second, it’s important to rehearse what you’re planning to say. This doesn’t mean memorizing a script word-for-word, but it does mean having a general idea of the points you want to hit so that you don’t get tongue-tied when the cameras start rolling. And finally, allow your personality to shine through! After all, people want to do business with people they like, so let your charisma shine through and make those viewers want to work with you. 

  • Confidence. When it comes to being on camera, confidence is key. If you come across as nervous or unsure of yourself, it will reflect poorly on both you and your business. That’s why it’s important to make sure that you understand the material inside and out before hitting record. Once you have a firm grasp on the information, it will be much easier to deliver it in a confident manner. 
  • Charisma. Like we said before, people want to do business with people they like. So even though you may be selling a house or a piece of land, what people are really buying is YOU. That’s why it’s important to let your personality shine through on camera. Smile, make eye contact with the camera, and be enthusiastic about what you’re saying. These small tweaks will go a long way in making sure that viewers remember you long after they’ve stopped watching your video. 
  • Conciseness. It’s important to remember that people have short attention spans these days, so it’s essential to make sure that your videos are concise and to the point. Get straight to the point and hit all of the key points that you want to make in as little time as possible. People will appreciate your ability to get straight to the point and deliver information in an efficient manner. 

If you’re thinking about using video to market your business or listing but are feeling a little intimidated by the idea of being on camera, don’t worry! Just follow these three simple tips—confidence, charisma, conciseness—and you’ll be well on your way to delivering amazing videos that will help grow your business in no time!

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