If you’re like most realtors, you’re always looking for new ways to stay ahead of the curve and stay top-of-mind with your clients and sphere. After all, the more visibility you have, the better chance you have of closing a deal. These days, one of the best ways to do that is by creating quality video content. But before you hit record, there’s one important step you need to take first: mastering basic video editing (just using your phone).
Video editing may sound like a daunting task, but trust us—there are some basic skills that anyone can master that will have a positive impact on the quality of your video content. And once you get the hang of it, it’ll be a valuable tool in your real estate arsenal. Here are three reasons why every realtor should master basic video editing (just using your phone):
- It’ll Help You Create More Professional Videos. If you’re using your phone to shoot videos (and let’s face it, most of us are), then odds are they’re going to look a little rough around the edges. That’s not necessarily a bad thing—in fact, many people prefer videos that are raw and unedited. But if you’re looking to create more professional-looking videos—videos that will help you close more deals—then you need to edit them. With some basic video editing skills, you can easily clean up your videos, add captions or graphics, and make sure they’re properly formatted for different social media platforms. All of these small details will make a big difference in how your videos are received by your clients and prospects.
- It’ll Help You Save Time. If you’ve ever tried to shoot and edit a video on your own, then you know that it can be pretty time-consuming (not to mention frustrating). Mastering some basic video editing skills will help you save time in the long run because you’ll be able to edit your videos more quickly and efficiently. Trust us—your audience will appreciate your consistency on social media.
- It’ll Help You Tell Better Stories. At the end of the day, real estate is all about telling stories. Whether it’s the story of a home seller who’s finally moving on after raising their family in their home for decades or the story of a young couple who’s excited to start their life together in their first home—every transaction has a story behind it. And what better way to tell those stories than through video?
With some basic video editing skills, you can easily add graphics or text overlays to help emphasize certain points in your stories or put together a montage of photos or videos from different listings to show off your range as a realtor. No matter how you choose to use it, video editing will help you tell better stories and connect with your clients on a deeper level.
There’s no doubt about it—video is one of the most powerful tools in a realtor’s toolkit. If you want to stay ahead of the competition and stay top-of-mind with your clients, then creating quality video content is crucial. And while shooting quality video footage may seem like half the battle, don’t forget about the other half: editing! Mastering some basic video editing skills will allow you to create more professional videos (just using your phone) that tell better stories and connect with your clients on a deeper level. Plus, it’ll save you time in the long run! So what are you waiting for? Start practicing those video editing skills today!