If a picture is worth a thousand words, then a video must be worth…a million? At the very least, video is an incredibly powerful tool that can help you boost your credibility and build trust with your audience.
But why is video so effective at building credibility? We’ve broken it down into three key reasons:
- Video Helps You Tell Your Story in a Memorable Way. Let’s face it—most of us are visual learners, which means that we retain information better when it is presented to us in a visual format. And what better way to tell your story than through video? A well-crafted video can help you connect with your audience on a personal level and build the know, like, and trust factor that is essential for any successful business relationship.
- Video Adds a Human Element to Your Brand. In today’s digital world, it can be easy to forget that behind every website or social media profile is a real person. Adding video to your content mix helps remind your audience that there are real humans running this show. And as we all know, people do business with people they know, like, and trust. So if you want to boost your credibility and build relationships with your audience, adding some human element through video is essential.
- Video Establishes You as an Expert in Your Field. When done well, video can be an incredibly powerful thought leadership tool. By sharing helpful tips, insights, and advice through video, you can quickly establish yourself (and your business) as an expert in your field. This will not only help boost your credibility but also position you as a go-to resource for potential clients and customers—which can ultimately lead to more business down the road.
As you can see, there are lots of good reasons to add video to your content mix. If you’re looking to boost your credibility and build trust with your audience, then incorporating video should definitely be part of your strategy. Not sure where to start? Reach out to me or my team to schedule a “Discovery Call.” Looking forward to connecting!