The Art of Video Marketing is a course offered by VideoSellsRealEstate.com taught by David A. Moya. Throughout the duration of this course we aim to educate, guide and assist real estate professionals in effectively creating media content (a.k.a. Video Marketing). During our six-month course we touch on creative approaches in creating brand awareness.
During our second month of The Art of Video Marketing we jumped into working on continuing to create brand awareness through content and a social media presence.
In the class we cover:
- Advanced Editing
- Working with iMovie, finding the right music and layering videos with text and added audio (Voice Over)
- Video Templates
- Helps you streamline your work
- Examples include: caravan, educational, community, open house & events
- Editing Photos
- For social media and your blog
- iPhone basics or utilizing other apps (Lightroom)
- Written Word
- Writers layout (350 Words) or working with a ghost writer
- See “Writer’s Simple Layout” Handout
- Bringing it all together
- Review trifecta (The power of photo, video and written-word)
“I’m here to help you build your brand, so you sell more homes and help more people…my end goal is to give you a complete picture”
Reviewing Pre-production: Properly creating videos entails a lot more than just pointing a camera and filming. Doing your work upfront before actually filming (a.k.a. pre-pr
oduction) gives clarity regarding the storyline and your desired outcome. Storyboarding is a common word to describe the brainstorming that takes place before you actually film. Storyboarding can be a graphic, excel sheet, or a drawing on a napkin for the purpose of visualizing the story you’re try to tell and communicate via video.
Video Templates: In this class we created five different templates to help our students accomplish more in less time. Examples include: caravan, educational, community, open house & event video templates
Reviewing “Simple Storyboarding” Guide:
- Open
- Clip #1: Open your video by using a question and/or fact of subject
- Clip #2: Introduce yourself
- Body
- Clip #3 to 5: Create a different talking point for each clip
- Close
- Clip #6 to 8: Re-introduction, thank you, call to action adding a contact page
This is an example of how many clips you should need in order to create a video. Each clip should be between thirty to sixty seconds to create a two to three-minute complete video.
Be sure to distribute all the content created from your video and syndicate throughout all your channels (Website, Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo).
The Art of Video Marketing isn’t just a ‘video’ course. We’ve developed this course so you can leverage video, social media and networking to build your brand awareness. It is pivotal to have a strong online presence in this digital age. Stay top-of-mind with your clients, friends, family and marketplace by creating value via your social media content.
When thinking of your content, speak on things that you’re interested in. Get the viewer interested with you enthusiasm and passion for the topic. It doesn’t always have to be about real estate. You can create videos about a variety of topics.
Don’t wait to get started. Act now. Create your first video today!