The holiday season is here! As a realtor, you know that this time of year is an important opportunity to create content (videos) and boost your online presence. But how do you craft content that stands out from the crowd? Here’s a guide on how to get creative with your content creation (videos) and make the most of this holiday season.
- Holiday-Themed Videos. Video content is quickly becoming the preferred way to consume information, especially during the holidays. It’s easy to create videos using just your smartphone and post them directly to social media platforms like Instagram, LinkedIn, YouTube, or Facebook. You can also use streaming services like Twitch or TikTok for live video broadcasts. Creating short holiday-themed videos can be a great way to engage with potential clients and spread some holiday cheer! For example, you can create a virtual tour of homes decorated for Christmas or Hanukkah. Or if you’re feeling adventurous, you could create a music video highlighting some of your favorite properties! Whatever type of video you decide to create, make sure it’s fun and engaging so viewers will want to watch it again and again.
- Shareable Graphics. Shareable graphics are another great way to engage with potential clients during the holidays. You can easily create graphics using free design tools like Canva or Adobe Spark Post. Try creating shareable images featuring local hotspots in neighborhoods where you have properties listed (e.g., breweries, restaurants). Or perhaps highlight a few festive decorations around town – there are endless possibilities! Just make sure that whatever graphics you create are eye-catching and visually appealing so people will be inspired to share them with their friends and family members.
- Holiday DIY Projects. DIY projects are always popular during the holidays – why not capitalize on this trend by creating some fun DIY materials related to real estate? For example, you could offer step-by-step tutorials on how to stage a home for sale (or rent) during the winter months or provide tips on how to decorate rental units in accordance with local ordinances. This type of content would be perfect for social media platforms like Pinterest or Instagram as well as blogs and ebooks!
The holiday season is an excellent opportunity for realtors to get creative with their content creation strategy – whether it’s through creating holiday-themed videos, shareable graphics, or DIY projects related to real estate. Of course, don’t forget about other marketing methods too – sponsorships and online ads are still effective ways to reach potential clients during this time of year! However you decide to market yourself this holiday season, just remember that quality content will always be more important than quantity – so focus your efforts on creating something that’s unique and engaging! Happy Holidays!