When you’re scrolling through social media or watching TV, what kind of commercials or ads stick out most in your mind? More likely, it’s the ones that make you feel something. The ones that evoke an emotional response. The ones that suck you in and make you feel like you’re already living the dream lifestyle being advertised. As a Realtor, that’s exactly what you need to do with your property videos. If you’re stuck in a property video rut, it might be time to try something new – like marketing the lifestyle.
Lifestyle marketing is all about showcasing a property in a way that potential buyers can see themselves living there. It’s about giving them a taste of the lifestyle that they could have if they owned this home. And it’s an incredibly effective way to market a property, especially if you do it right. Here are some tips on how to make your property videos stand out with lifestyle marketing.
Here are 5 reasons why marketing lifestyle in your property videos is a must:
- People are visual creatures: we’re wired to respond better to visual stimuli than written word alone. So if you want your potential buyers or renters to really connect with your property, show them what it looks like in its best light. Highlight all the features that make it unique and special. Give them a tour of the space and let them imagine themselves living there.
- It helps create an emotional connection: as we mentioned before, people are more likely to respond positively to an emotional appeal than a logical one. When you focus on painting a picture of the lifestyle someone can expect by choosing your property, you’re more likely to create an emotional connection that leads to conversions.
- It allows you to be more creative: don’t be afraid to get creative with your property videos! Be innovative with both your shots and your editing choices. This is your chance to really show off what makes your listings unique, so have some fun with it!
- There’s no better way to showcase amenities: one of the best things about shooting property videos is that it allows you to really showcase all the great amenities your listing has to offer. Again, this is where getting creative with your shots comes in handy—showcase those amazing views, highlight the convenient location, etc.
- It highlights all that a community has to offer. When people are looking for a new place to live, they’re not just looking for a nice house or apartment—they’re also looking for a community that fits their needs and wants. So in addition to showcasing all that a particular property has to offer potential buyers or renters, using lifestyle in your real estate videos also allows you to highlight all that a community has going for it as well—which is bound to appeal to viewers who are on the fence about whether or not they want to live there.
If you’re looking for ways to make your property videos stand out from the crowd, consider incorporating some lifestyle elements into your marketing strategy. By doing so, you can give potential buyers a taste of what life would be like living in this home – and that just might be enough to seal the deal. If you’re not already incorporating lifestyle shots into your videos, now is the time to start!