re you thinking about selling your home? Or maybe you’re a real estate agent hoping to give your listings a boost. Either way, you’ll want to make sure you’re using the latest and greatest marketing techniques – and that includes filming a property video. But did you know that the time of day you film can make a big difference in the quality of your video? If you’re a realtor, one of the best things you can do to set your business apart is to have your property videos filmed at different times of day. Here’s why:
- The Quality of the Light is Different: In the morning, you have great blue skies and blue water (depending on the orientation of the property). In the evening (twilight), new colors are introduced into the environment that often makes waiting for the evening worth it. Making sure the property has updated interior and exterior lighting is key as it will show the home well during your twilight and evening shoot. You really want to talk to a real estate video specialist (me and my team!) to determine what times of the day are best to film your property.
- The Tranquility of Sunrise and Sunset: It’s no secret that humans love to watch sunsets and sunrises. The mood is serene and the colors are divine. Why not incorporate that feeling into a video? Even if someone isn’t interested in buying or selling a home, they will appreciate how gorgeous your property looks during these special moments in time.
- It Adds Variety: Imagine watching two minutes of straight video showing only one viewpoint, angle or dimension of a home. No thanks. By adding different times throughout the day, you mix things up and keep people engaged with what they’re watching. At VideoSellsRealEstate.com, we like to capture B-roll footage (supplementary shots that help tell the story) during different parts of the day as well so our clients have even more content to work with later down the road!
- Unique Selling Proposition: Partnering with a team that really knows the best times to film your property to make sure it stands out will translate into the value you present to your clients. If everyone else is filming their real estate videos during just one time of day, and you choose to film yours at dawn and dusk – you just created a unique selling proposition!
- Twilight Shots Look Amazing: Lastly, twilight shots look amazing! Getting a combination of shots from golden hour and blue hour will take your production quality to the next level. These types of shots should be utilized whenever possible because they are stunning and show your listing off in its best possible light – literally!
As you can see, there are many reasons why you should be filming your property videos at different times of day. Each has its own unique benefits that can help make your video stand out. Remember, when it comes to filming real estate property videos, don’t be afraid to think outside the box – or inside, for that matter. By mixing up the time of day you film your video, you create interest, show off different aspects of your property, and give potential clients a reason to hire you. And who doesn’t love beautiful twilight shots? So go ahead and film away – your future clients will thank you for it!